Description
Book SynopsisUnderstand what's required to deliver top-of-the-line customer experiences
As organizations around the world do their best to deliver meaningful, effective, and efficient customer experiences, many are encountering difficulty translating their actions into progress. These businesses find that, despite a plethora of initiatives, programs, and plans, inclusive and excellent customer service remains stubbornly out of reach.
In Shift: Transform Motion into Progress in Business, Chief Strategy and Marketing Officers at Merkle and dentsu offer business leaders a practical and coherent approach to creating the consistently exceptional customer experience that would set their business apart from the competition.
The authors link three key themesa clear vision with clear performance indicators, an aligned team, and a deep understanding of the marketplaceand outline their importance in the quest for the ideal client experience. They explain the importance of measuri
Table of Contents
Foreword vii
Acknowledgments xi
Introduction: Rocking Horses Don’t Belong in Boardrooms 1
Part One Principal 13
1 The Peppered Moth 17
2 The Chicken KPI 31
3 The Queen’s Gambit 59
Part Two The Crew 103
4 Make Every Shot Count 107
5 Row the Boat in Time 141
Part Three The Season 169
6 Turn Headwinds into Tailwinds 173
7 It Will Rain on Your Parade 195
8 Go for the Albatross 235
Conclusion 265
Epilogue 271
About the Authors 279
Index 285
