Description
Book SynopsisJoel Saltzman teaches readers how to create surprising, yet inevitable solutions, no matter the challenge or task at hand. Easily. Consistently. And economically.
Shake That Brain! is a collection of creative and inspiring tips and tools for finding solutions in a variety of areas-from sales, marketing, and product creation to ethics, innovation, and the bottom line. Backed by powerful and compelling examples from a wide variety of real-life applications, Joel Saltzman delivers energy, edge-and lots of fun-as he guides readers through a series of proven formulas for creating outstanding solutions, from harnessing the power of opposite thinking to turning your worst ideas into your best ideas ever. Filled with exercises, easy-to-apply formulas, entertaining pop-quizzes, and eye-opening teaching examples from the world of business, technology, advertising, and more, here''s a solution-finding guidebook that can be used for succeeding on the job or at home.
Joe
Table of Contents
Introduction.
Part One: Attitude – Or – How to Prepare Your Brain for “New and Improved” Behavior.
1: Be DARING.
2: Be PREPARED.
3: Be OPTIMISTIC.
4: Learn That MISTAKES Are GREAT.
5: Have FUN with It.
6: Don’t Feel Like a NINCOMPOOP.
Part Two: Actions – Or – How to Shake Those New Ideas Loose.
7: Question Your ASSUMPTIONS.
8: Ask GOOD Questions.
9: Take an “OPPOSITES” Approach.
10: Never Take NO for an ANSWER.
11: Look for ELEGANT Solutions.
12: Try Some EMPATHY.
13: Look for the WORST Solution Possible.
14: Turn Your NEGATIVES into POSITIVES.
15: Ask Yourself, “What Can I IMITATE?”
16: Ask Yourself, “What Would _______ DO? ”
17: Ask STRANGERS for Help.
18: Never Take YES for an ANSWER.
19: WRITE It Down!
20: Walk AWAY from It.
Part Three: Selling – Or – How to Avoid Having to Scream, “Why doesn’t anyone get this great idea that could just win a Nobel Prize!?”
21: Sell It to YOU.
22: Sell It to OTHERS.
23: BUILD It.
24: Demonstrate Its Value with P.O.P.
25: Get SUPPORT for It.
26: Call It Something CATCHY.
27: Be PERSISTENT.
28: KEEP Having FUN with It.
Notes.
About the Author.
Index.
