Description
Book SynopsisTrade Review"
Shadow of the New Deal is an ideal introduction for scholars new to the study of radio. . . . The book has an obvious appeal to media historians; indeed, it will no doubt become the standard reference work on this phase in radio history, though it offers fruitful information for scholars of other areas as well." --
H-Net Reviews“Equipped with a wealth of archival research and a fresh perspective, Shepperd reshapes the history of public broadcasting convincingly and with great respect for the practitioners, researchers, and reformers responsible for its development and influence.”--Deborah L. Jaramillo, author of
The Television Code: Regulating the Screen to Safeguard the Industry"Well researched and documented." --
ChoiceTable of ContentsAcknowledgments
Introduction
Chapter 1. Advocacy: Media Reform, from Activism to Advocacy: Before and After the Communications Act of 1934
Chapter 2. Funding: The Philanthropic Mandate for Collaboration between Educational and Commercial Broadcasters
Chapter 3. Distribution and Facilities: America’s Public Media Industry: From the Rocky Mountain Radio Council to the National Bicycle Network
Chapter 4. Research and Development: The Emergence of Communication: Reception Research as a Strategic Tool of Media Reform
Chapter 5: Policy: Public Media Policy, 1934-1967--Lessons from Reform History
Conclusion
Notes
Index
