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Book Synopsis
The new edition features added and reorganized chapters, updated cases, and a practical Indian context, enhancing the reader's understanding of current Services Marketing trends in India.

Services Marketing: The Indian Context

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    A Paperback / softback by R. Srinivasan

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      Publisher: Prentice-Hall of India Pvt.Ltd
      Publication Date: Publication Date: 30/01/2010
      ISBN13: 9788120336940, 978-8120336940
      ISBN10: 8120336941

      Description

      Book Synopsis
      The new edition features added and reorganized chapters, updated cases, and a practical Indian context, enhancing the reader's understanding of current Services Marketing trends in India.

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