Description

Book Synopsis
STEVE BARON is Professor of Marketing at Liverpool Business School, UKand also holds a chair in Services Marketing.KIM HARRIS is Professor of Marketing at The University of Lincoln Business School, UK. TONI HILTON is Associate Dean for Research& Knowledge Transfer at Westminster Business School, UK.

Services Marketing Text and Cases

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    A Paperback by Steve Baron

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      Publisher: Bloomsbury Publishing (UK)
      Publication Date: 1/30/2008
      ISBN13: 9780230520936, 978-0230520936
      ISBN10: 0230520936
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      STEVE BARON is Professor of Marketing at Liverpool Business School, UKand also holds a chair in Services Marketing.KIM HARRIS is Professor of Marketing at The University of Lincoln Business School, UK. TONI HILTON is Associate Dean for Research& Knowledge Transfer at Westminster Business School, UK.

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