Description

Book Synopsis
STEVE BARON is Professor of Marketing at Liverpool Business School, UKand also holds a chair in Services Marketing.KIM HARRIS is Professor of Marketing at The University of Lincoln Business School, UK. TONI HILTON is Associate Dean for Research& Knowledge Transfer at Westminster Business School, UK.

Services Marketing Text and Cases

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    A Paperback by Steve Baron

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      Book details

      Publisher Bloomsbury
      Imprint Bloomsbury Publishing (UK)
      Published 1/30/2008
      ISBN-13 9780230520936
      978-0230520936
      ISBN-10 0230520936
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      STEVE BARON is Professor of Marketing at Liverpool Business School, UKand also holds a chair in Services Marketing.KIM HARRIS is Professor of Marketing at The University of Lincoln Business School, UK. TONI HILTON is Associate Dean for Research& Knowledge Transfer at Westminster Business School, UK.

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