Description

Book Synopsis
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Services Marketing: People, Technology, Strategy

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    A Paperback / softback by Jochen Wirtz, Christopher Lovelock

    £23.75

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      Book details

      Publisher World Scientific Publishing Co Inc (USA)
      Published 11 April 2016
      ISBN-13 9781944659011
      978-1944659011
      ISBN-10 1944659013
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

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