Description

Book Synopsis
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Services Marketing: People, Technology, Strategy

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    Order before 4pm tomorrow for delivery by Thu 13 Aug 2026.

    A Paperback / softback by Jochen Wirtz, Christopher Lovelock

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      Publisher: World Scientific Publishing Co Inc (USA)
      Publication Date: Publication Date: 11/04/2016
      ISBN13: 9781944659011, 978-1944659011
      ISBN10: 1944659013

      Description

      Book Synopsis
      Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

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