Services Marketing: People, Technology, Strategy (Eighth Edition)

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Paperback / softback by Jochen Wirtz , Christopher Lovelock Short Description:

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz... Read more

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Publisher: World Scientific Publishing Co Inc (USA)
Publication Date: 11/04/2016
ISBN13: 9781944659011, 978-1944659011
ISBN10: 1944659013

Number of Pages: 800

Non Fiction , Business, Finance & Law