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Book Synopsis
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Services Marketing: People, Technology, Strategy

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    RRP £70.00 – you save £3.50 (5%)

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    A Hardback by Jochen Wirtz, Christopher Lovelock

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      View other formats and editions of Services Marketing: People, Technology, Strategy by Jochen Wirtz

      Publisher: World Scientific Publishing Co Inc (USA)
      Publication Date: Publication Date: 11/04/2016
      ISBN13: 9781944659004, 978-1944659004
      ISBN10: 1944659005

      Description

      Book Synopsis
      Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

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