Description
Book SynopsisJoe Emison is the co-founder and CTO of Branch, a personal lines insurance company. Before Branch, Joe built five other companies as a technical co-founder, across many industries, including consumer electronics, local government, big data analysis, and commercial real estate. Joe graduated with degrees in English and Mathematics from Williams College and has a law degree from Yale Law School.
Table of ContentsForeword
Part I: The Serverless Mindset
Chapter 1: Introduction
How Many Employees Does It Take to Make and Run a Scalable Social Network?
Leveraging Technology as It Improves
Software Development Has Been Improving Constantly….
…But Isn't Being Adopted Effectively
This Book Is For….
Executives in Business and Technology
Enterprises
Startups and Smaller Businesses
This Book Is Not About….
Service-Oriented Architectures
Monoliths and Microservices
No-Code/Low-Code Platforms
Structure of the Book
References
Chapter 2: The Real Cost of Software Development
Types of Costs
Direct Costs
Opportunity Costs
Indirect Costs
Fixed Costs
Variable Costs
Sunk Costs
Controllable Costs
Undifferentiated Heavy Lifting
Code Is a Liability
The Experience Is the Asset
References
Chapter 3: Serverless Architectures
The Amazon Way
What Is Serverless?
Serverless Is a Focus on Business Value
Serverless Means Not Our Uptime
Four Technical Criteria for Serverless
Parts of Serverless Applications
Managed Services
Front Ends
Back Ends and Functions
References
Chapter 4: Serverless Objections, Serverless Success
Loss of Control
Other Common Objections
Lock-In
Performance and Cold Starts
Security, Especially in Multitenancy
Success Stories
iRobot
Lego
The COVID Tracking Project
It Is Just the Beginning
References
Part II: Real-World Serverless
Chapter 5: Introducing Branch
Serverless from the Start
The Problem to Solve
Key Differentiators/What to Build
What to Buy
Minimize the Innovation Tokens
Minimize the Number of Technologies
Organizational Overview
Top-Level Departments
Technology Organization
Architectural Overview and Cloud Bill
Cloud Bills
The Branch Software Development Lifecycle
Problem Definition
Design
Software Product
Development
Deployment
Infrastructure
Running
References
Chapter 6: Introducing Insureco
The History of Insureco
Organizational Structure
Key Performance Indicators
Digital Transformation
Marketing Organization
Technology Organization
Architectural Overview
The Insureco Software Development Lifecycle
UI/UX Design
Product
Developers
Infrastructure
Deploying
Running
Life at Insureco
References
Chapter 7: The Clash of Cultures
The Drivers of the Business Benefits of Technology
How U.S. Insurance Companies Drive Better Outcomes
Launch New Products, New States
Improve User Experience
Speed of Information to Action
How Serverless Drives Faster, Better Action
Most Organizations View Software Development as Too Slow
The Importance of Organizational Attitude
References
Part III: Getting to Serverless
Chapter 8: Getting to Serverless
Winning Hearts and Minds
Don't Build
Downscope
The Metrics That Matter
Change Lead Time (Cycle Time)
Deployment Frequency
Change Fail Percentage
Mean Time to Recovery
Ready to Begin
References
Chapter 9: Iterative Replacement
The Knife-Edge Cutover Doesn't Work
What Is Iterative Replacement?
Event Interception (Reverse Proxy)
State-Harmonizing Synchronization (Asset Capture)
Build New Once
A Very Long Time
Iterative Replacement to Serverless Architectures
Up-Front Research
Databases and Datastores
Scaffolding
References
Chapter 10: Training and Continuing Education
Jobs and People Will Change
Near-Term Job Changes
Systems Administrator to Application Operations
Database Administrator to Database Designer and Catalog Manager
Transitioning Titles
How to (Re)train Your Workforce
A New Hiring Advantage
References
Chapter 11: Your Serverless Journey
Serverless As a Game Changer
Serverless Steps in Startups
Nontechnical Founder
Technical Founder
Founding Engineer
Serverless Steps in Small or Medium-Size Organizations
Nontechnical Executive
Product Management
Development Team
Serverless Steps in the Enterprise for Executives
Serverless Is the Ultimate Step
Part IV: Appendixes
Appendix A: Directory: API Hubs
Appendix B: Directory: Identity and Access Management
Appendix C: Directory: Databases
Appendix D: Directory: Functions
Appendix E: Directory: Managed Services
9780137392629 TOC 9/5/2023
