Description
Book SynopsisThis book helps readers to better understand, emulate, enable, support, and manage serial innovators-individuals who create multiple breakthrough products that result in large revenue and profit streams, primarily for existing organizations.
Trade Review"Written by three undisputed experts in product innovation and management, this book is extremely well researched and executed. It presents a model that perfectly complements our traditional understanding of product innovation. In
Serial Innovators managers will find a refreshing perspective and clear guidance on how to locate, reward, and retain serial innovators within their organization."—Anthony Di Benedetto, Temple University
"This book is fascinating. The concept of the serial innovator, distinct from the serial inventor or serial entrepreneur, is important. Serial innovators are a rare breed and we need to learn more about them. This book provides a first look into their nature and how to manage them. It will be extremely useful for readers who think about and work on breakthrough innovation in established companies—and who struggle with how to do it better."—Ginna C. O'Connor, Rensselaer Polytechnic Institute and author of
Grabbing Lightning: Building a Capability for Breakthrough Innovation
