Sensory Branding in a crosscultural Context A new approach to establish a sensory brand and aspects to be considered in a crosscultural context

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A Paperback by Angelika Fürstler

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View other formats and editions of Sensory Branding in a crosscultural Context A new approach to establish a sensory brand and aspects to be considered in a crosscultural context by Angelika Fürstler

Publisher: LAP LAMBERT Academic Publishing
Publication Date: 08/07/2016
ISBN13: 9783659917417, 978-3659917417
ISBN10: