Description

Book Synopsis
Yellow Livestrong wristbands were taken off across America early last year when Lance Armstrong confessed to Oprah Winfrey that he had doped during the seven Tour de France races he won. This book examines the Tour's development in France as well as the event's global athletic, cultural, and commercial influences.

Trade Review
"In this original and compelling examination of the Tour de France's commercial, economic, and cultural history, Reed inserts the world's greatest bicycle race into the broader narrative of globalization even as he illustrates the important role local and national context plays in shaping the Tour's many meanings." (Christopher Thompson, author of The Tour de France: A Cultural History)"

Selling the Yellow Jersey The Tour de France in

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    A Hardback by Eric Reed

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      Publisher: The University of Chicago Press
      Publication Date: Publication Date: 07/01/2015
      ISBN13: 9780226206530, 978-0226206530
      ISBN10: 022620653X
      Also in:
      History of sport

      Description

      Book Synopsis
      Yellow Livestrong wristbands were taken off across America early last year when Lance Armstrong confessed to Oprah Winfrey that he had doped during the seven Tour de France races he won. This book examines the Tour's development in France as well as the event's global athletic, cultural, and commercial influences.

      Trade Review
      "In this original and compelling examination of the Tour de France's commercial, economic, and cultural history, Reed inserts the world's greatest bicycle race into the broader narrative of globalization even as he illustrates the important role local and national context plays in shaping the Tour's many meanings." (Christopher Thompson, author of The Tour de France: A Cultural History)"

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