Description

Book Synopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don''ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.

Selling the Invisible

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    £13.49

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    RRP £14.99 – you save £1.50 (10%)

    Order before 4pm today for delivery by Wed 5 Aug 2026.

    A Paperback / softback by Harry Beckwith

    2 in stock

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      Publisher: Little, Brown & Company
      Publication Date: Publication Date: 03/05/2012
      ISBN13: 9780446672313, 978-0446672313
      ISBN10: 0446672319

      Description

      Book Synopsis
      SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

      • Greatness May Get You Nowhere
      • Focus Groups Don''ts
      • The More You Say, the Less People Hear &
      • Seeing the Forest Around the Falling Trees.

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