Description
Book SynopsisSelling the American Way documents how U.S. officials defined and defended the "American Way of Life" in a quest to promote democratic capitalism and discredit communism, but faced great difficulties in reconciling their symbolic America with the complex political, economic, and strategic realities of the Cold War.
Trade Review"Well researched and clearly written,
Selling the American Way is a welcome addition to a fast-growing body of literature on propaganda and the 'cultural Cold War.'" *
Journal of American History *
"Belmonte has produced an invaluable contribution that should be examined by everyone interested in understanding public diplomacy and in building an effective public diplomacy campaign." *
American Historical Review *
Table of ContentsList of Abbreviations
Chronology
Introduction
Chapter 1: The Truman Years
Chapter 2: The Eisenhower Years
Chapter 3: Defining Democracy: Images of the American Political System
Chapter 4: Selling Capitalism: Images of the Economy, Labor, and Consumerism
Chapter 5: "The Red Target Is Your Home": Images of Gender and the Family
Chapter 6: "A Lynching Should Be Reported Without Comment": Images of Race Relations
Conclusion: The Costs and Limits of Selling "America"
Notes
Index
Acknowledgments
