Description

The story of how Victoria's Secret skyrocketed from a tiny chain of boutiques to a retail phenomenon with more than $8 billion in annual sales at its peakall while defining an impossible beauty standard for generations of American womenbefore the brand's tight grip on the industry finally slipped

Victoria's Secret is one of the most influential and polarizing brands to ever infiltrate the psyche of the American consumer. Almost right at its start in the late 1970s, the company developed a cult following for its glamorous catalogs. Back then, shoppers had few alternatives to the stodgy department stores that sold most of the nation's intimate apparel. By 1982, the founders of Victoria's Secret avoided bankruptcy by selling to Les Wexner, the fast-fashion pioneer behind the Limited, whose empire of mall brands would go on to dominate American retail for forty years.

Wexner turned Victoria's Secret into a multibillion-dollar business, and the brand's cultural influ

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Hardback by Lauren Sherman

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The story of how Victoria's Secret skyrocketed from a tiny chain of boutiques to a retail phenomenon with more than... Read more

    Publisher: Henry Holt & Company Inc
    Publication Date: 1/1/2024 12:12:00 AM
    ISBN13: 9781250850966, 978-1250850966
    ISBN10: 1250850967

    Non Fiction , Art & Photography

    Description

    The story of how Victoria's Secret skyrocketed from a tiny chain of boutiques to a retail phenomenon with more than $8 billion in annual sales at its peakall while defining an impossible beauty standard for generations of American womenbefore the brand's tight grip on the industry finally slipped

    Victoria's Secret is one of the most influential and polarizing brands to ever infiltrate the psyche of the American consumer. Almost right at its start in the late 1970s, the company developed a cult following for its glamorous catalogs. Back then, shoppers had few alternatives to the stodgy department stores that sold most of the nation's intimate apparel. By 1982, the founders of Victoria's Secret avoided bankruptcy by selling to Les Wexner, the fast-fashion pioneer behind the Limited, whose empire of mall brands would go on to dominate American retail for forty years.

    Wexner turned Victoria's Secret into a multibillion-dollar business, and the brand's cultural influ

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