Description

Book Synopsis

The story of how Victoria's Secret skyrocketed from a tiny chain of boutiques to a retail phenomenon with more than $8 billion in annual sales at its peakall while defining an impossible beauty standard for generations of American womenbefore the brand's tight grip on the industry finally slipped

Victoria's Secret is one of the most influential and polarizing brands to ever infiltrate the psyche of the American consumer. Almost right at its start in the late 1970s, the company developed a cult following for its glamorous catalogs. Back then, shoppers had few alternatives to the stodgy department stores that sold most of the nation's intimate apparel. By 1982, the founders of Victoria's Secret avoided bankruptcy by selling to Les Wexner, the fast-fashion pioneer behind the Limited, whose empire of mall brands would go on to dominate American retail for forty years.

Wexner turned Victoria's Secret into a multibillion-dollar business, and the brand's cultural influ

Selling Sexy

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    A Hardback by Lauren Sherman

    £999.99

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      Book details

      Publisher Henry Holt & Company Inc
      Published 1 January 2024
      ISBN-13 9781250850966
      978-1250850966
      ISBN-10 1250850967
      Also in:
      Fashion and textile design

      Description

      Book Synopsis

      The story of how Victoria's Secret skyrocketed from a tiny chain of boutiques to a retail phenomenon with more than $8 billion in annual sales at its peakall while defining an impossible beauty standard for generations of American womenbefore the brand's tight grip on the industry finally slipped

      Victoria's Secret is one of the most influential and polarizing brands to ever infiltrate the psyche of the American consumer. Almost right at its start in the late 1970s, the company developed a cult following for its glamorous catalogs. Back then, shoppers had few alternatives to the stodgy department stores that sold most of the nation's intimate apparel. By 1982, the founders of Victoria's Secret avoided bankruptcy by selling to Les Wexner, the fast-fashion pioneer behind the Limited, whose empire of mall brands would go on to dominate American retail for forty years.

      Wexner turned Victoria's Secret into a multibillion-dollar business, and the brand's cultural influ

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