Description

Book Synopsis
Based on a successful media sales training course which the author has been giving for many years, the book starts with an explanation of how the industry works, and then guides readers through the skills and processes involved in each stage from lead-sourcing through to closure. Areas covered include: * The role of advertising sales in publishing * What the ad sales job involves and where it can lead * How to plan and implement a successful campaign * How to structure your pitch * How to sell cross-media advertising * How to get through to the real decision-makers * How to deal with objections * How to close the sale

Trade Review
"Should be compulsory reading... I'd buy a copy for every media sales manager I know and every salesperson." Annie Swift, CEO, Institute of Sales Promotion

Selling Advertising Space in 90 Minutes

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Order before 4pm tomorrow for delivery by Thu 1 Jan 2026.

A Paperback / softback by Brian Neil

15 in stock


    View other formats and editions of Selling Advertising Space in 90 Minutes by Brian Neil

    Publisher: Management Books 2000 Ltd
    Publication Date: 28/11/2014
    ISBN13: 9781852527471, 978-1852527471
    ISBN10: 1852527471
    Also in:
    Sales and marketing

    Description

    Book Synopsis
    Based on a successful media sales training course which the author has been giving for many years, the book starts with an explanation of how the industry works, and then guides readers through the skills and processes involved in each stage from lead-sourcing through to closure. Areas covered include: * The role of advertising sales in publishing * What the ad sales job involves and where it can lead * How to plan and implement a successful campaign * How to structure your pitch * How to sell cross-media advertising * How to get through to the real decision-makers * How to deal with objections * How to close the sale

    Trade Review
    "Should be compulsory reading... I'd buy a copy for every media sales manager I know and every salesperson." Annie Swift, CEO, Institute of Sales Promotion

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