Description
Book SynopsisTable of ContentsIntroduction 1
Part 1: Do It Yourself: Getting Started with Self-Publishing 7
Chapter 1: Welcome to Self-Publishing! 9
Chapter 2: Understanding the Pros and Cons of Self-Publishing 23
Chapter 3: Determining Who You’re Writing for and Why 41
Chapter 4: Equipping Yourself with the Write Stuff 53
Chapter 5: Creating a Winning Manuscript 69
Chapter 6: Fine-Tuning Your Work with Careful Editing 91
Part 2: Pulling Together the Details: Administration and Design 101
Chapter 7: Setting Up Your Self-Publishing Business 103
Chapter 8: Tackling Book-Specific Tasks 117
Chapter 9: Coming Up with Creative Page Design and Layout 135
Chapter 10: Crafting (and Judging) Your Book’s Cover 155
Part 3: Start the Presses! Examining Printing Choices 171
Chapter 11: Creating and Publishing E-Books That Sell 173
Chapter 12: Trying Out Short Run Printing 199
Chapter 13: Print-on-Demand for Demanding Self-Publishers 215
Part 4: Making Your Book a Bestseller: Distribution Methods 235
Chapter 14: Selling Your Book through Popular Online Booksellers 237
Chapter 15: Distributing Your Book through Traditional Channels 249
Chapter 16: Getting a Grip on Warehousing, Order Fulfillment, and Shipping 259
Part 5: Creating a Buzz: Publicity and Marketing 269
Chapter 17: Creating a Website and Social Media Accounts for Your Book 271
Chapter 18: Crafting and Distributing Publicity Materials 291
Chapter 19: Publicizing Your Book for Free with the Media’s Help 313
Chapter 20: Marketing Your Book with Paid Advertising and Promotional Tools 329
Chapter 21: Expanding Your Income with Spin-Off Merchandise and Services 347
Part 6: The Part of Tens 359
Chapter 22: Ten Self-Publishing Mistakes to Avoid 361
Chapter 23: Ten E-Book Publishing Mistakes to Avoid 367
Index 373
