Description

Book Synopsis

Build and grow a company ready for the next generation of consumers

In Seeding Innovation: The Path to Profit and Purpose in the 21st Century, veteran entrepreneur, award winning author, global strategist, speaker, and Rice University Innovation and Entrepreneurship professor, Robyn O'Brien, delivers an insightful and data driven roadmap to authenticity and smart leadership in the face of accelerating technological, environmental, and social change. In the book, you'll discover how to build resilience, authenticity, market share and purpose into your business plan and move beyond box-ticking, virtue signaling and one-dimensional metrics, in a way that strengthens your business model, enhances your bottom line, attracts investors, fortifies employee retention, and more.

With her characteristic candor and attention to data and deep experience on the frontlines of industry change, Robyn explains how you can transform concepts like paradigm blindness, sca

Seeding Innovation

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    £20.69

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    RRP £22.99 – you save £2.30 (10%)

    Order before 4pm today for delivery by Fri 10 Jul 2026.

    A Hardback by R O′Brien

    10 in stock

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      Publisher: John Wiley & Sons
      Publication Date: 4/22/2024
      ISBN13: 9781394227105, 978-1394227105
      ISBN10: 1394227108
      Also in:
      Business innovation

      Description

      Book Synopsis

      Build and grow a company ready for the next generation of consumers

      In Seeding Innovation: The Path to Profit and Purpose in the 21st Century, veteran entrepreneur, award winning author, global strategist, speaker, and Rice University Innovation and Entrepreneurship professor, Robyn O'Brien, delivers an insightful and data driven roadmap to authenticity and smart leadership in the face of accelerating technological, environmental, and social change. In the book, you'll discover how to build resilience, authenticity, market share and purpose into your business plan and move beyond box-ticking, virtue signaling and one-dimensional metrics, in a way that strengthens your business model, enhances your bottom line, attracts investors, fortifies employee retention, and more.

      With her characteristic candor and attention to data and deep experience on the frontlines of industry change, Robyn explains how you can transform concepts like paradigm blindness, sca

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