Description

Book Synopsis
Industry leaders share secrets of great advertising: emerging media impact, changing landscape, successful campaigns, ROI measurement, creativity importance, brand building, client relationships, and budgeting tips. Invaluable lessons for marketing professionals to apply and profit from.

Secrets of Great Advertising

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    Format Paperback / softback

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      Book details

      Publisher Orient Paperbacks
      Published 30 January 2009
      ISBN-13 9788170947141
      978-8170947141
      ISBN-10 8170947146
      Also in:
      Advertising

      Description

      Book Synopsis
      Industry leaders share secrets of great advertising: emerging media impact, changing landscape, successful campaigns, ROI measurement, creativity importance, brand building, client relationships, and budgeting tips. Invaluable lessons for marketing professionals to apply and profit from.

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