Description

Book Synopsis
Industry leaders share secrets of great advertising: emerging media impact, changing landscape, successful campaigns, ROI measurement, creativity importance, brand building, client relationships, and budgeting tips. Invaluable lessons for marketing professionals to apply and profit from.

Secrets of Great Advertising

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      Publisher: Orient Paperbacks
      Publication Date: 30/01/2009
      ISBN13: 9788170947141, 978-8170947141
      ISBN10: 8170947146
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      Advertising

      Description

      Book Synopsis
      Industry leaders share secrets of great advertising: emerging media impact, changing landscape, successful campaigns, ROI measurement, creativity importance, brand building, client relationships, and budgeting tips. Invaluable lessons for marketing professionals to apply and profit from.

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