Description

People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success. In 100 chapters full of wit, wisdom, and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life that wong The Wizard of Ads last year's Business Book of the Year award — on this time, the book, has nuts, bolts, and even more bite! The Wizards's secret formulas will show: How to find a champion to sell your ideas Why targeting your market can be a big mistake Why bankers think backwards Why being "out of style" can be profitable How to write miraculous ads

Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold

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£20.52

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Usually despatched within 12 days
Hardback by Roy H. Williams

2 in stock

Short Description:

People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success. In... Read more

    Publisher: Bard Press
    Publication Date: 30/09/1999
    ISBN13: 9781885167408, 978-1885167408
    ISBN10: 1885167407

    Number of Pages: 224

    Non Fiction , Business, Finance & Law

    Description

    People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success. In 100 chapters full of wit, wisdom, and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life that wong The Wizard of Ads last year's Business Book of the Year award — on this time, the book, has nuts, bolts, and even more bite! The Wizards's secret formulas will show: How to find a champion to sell your ideas Why targeting your market can be a big mistake Why bankers think backwards Why being "out of style" can be profitable How to write miraculous ads

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