Description
Book SynopsisSearching for Trust in the Global Economy offers a simple, but powerful evidenced-based framework explaining how managers in different parts of the world go about the process of deciding how to trust new business partners.
Trade Review"Understanding what creates trust across cultures is more important than ever. A new book, Searching for Trust in the Global Economy, finds that there are cultural differences in the way managers decide to trust in developing new business, and that these differences persist despite widespread access to video conferencing. A major strength of this research-based book is its ability to offer pre- and mid-pandemic perspectives of developing trust in new business relationships." -- Martin Rand *
Forbes Magazine *
Table of ContentsPreface 1. Searching for and Deciding to Trust - Key Actions and CORR Standards 2. Trust and Tightness-looseness - Culture and Deciding to Trust 3. Middle East and South Asia - Respect Rules 4. Latin America – Rapport is a Requirement 5. East Asia – Trustworthy, Competent, Adherent 6. The West – Be Open to Sharing Information 7. Similarities and Differences – Points of Contact between Regions 8. Searching for Trust during a Pandemic 9. The Future of Searching for Trust 10. Points of Application – How to Maximize Insights from this Book Acknowledgements Notes
