Description

Book Synopsis

Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences.

The book offers comprehensive coverage of essential topics, including:

â The concept of SEM and SEO

â The mechanism of crawler program concepts of keywords

â Keyword generation tools

â Page ranking mechanism and indexing

â Concepts of title, meta, alt tags

â Concepts of PPC/PPM/CTR

â SEO/SEM strategies

â Anchor text and setting up

â Query-based search

While other books are focused on the tradition

Search Engine Optimization and Marketing

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    Order before 4pm today for delivery by Fri 31 Jul 2026.

    A Paperback by Subhankar Das

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      Publisher: CRC Press
      Publication Date: Publication Date: 10/4/2024
      ISBN13: 9780367554781, 978-0367554781
      ISBN10: 036755478X

      Description

      Book Synopsis

      Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences.

      The book offers comprehensive coverage of essential topics, including:

      â The concept of SEM and SEO

      â The mechanism of crawler program concepts of keywords

      â Keyword generation tools

      â Page ranking mechanism and indexing

      â Concepts of title, meta, alt tags

      â Concepts of PPC/PPM/CTR

      â SEO/SEM strategies

      â Anchor text and setting up

      â Query-based search

      While other books are focused on the tradition

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