Description
Book SynopsisSearch Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences.
The book offers comprehensive coverage of essential topics, including:
â The concept of SEM and SEO
â The mechanism of crawler program concepts of keywords
â Keyword generation tools
â Page ranking mechanism and indexing
â Concepts of title, meta, alt tags
â Concepts of PPC/PPM/CTR
â SEO/SEM strategies
â Anchor text and setting up
â Query-based search
While other books are focused on the tradition
