Description

Book Synopsis

Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences.

The book offers comprehensive coverage of essential topics, including:


  The concept of SEM and SEO


  The mechanism of crawler program concepts of keywords


  Keyword generation tools


  Page ranking mechanism and indexing


  Concepts of title, meta, alt tags


  Concepts of PPC/PPM/CTR


  SEO/SEM strategies


  Anchor text and setting up


 

Table of Contents

1. Introduction to CMS, SEO, SEM, and Attribution Modeling

2. Website Basics and Development.

3. On-Page Optimization

4. Link Building and Setup

5. Concept of Off-Page SEO

6. Search Engine Algorithm and Search Engine Marketing

7. Multivariate Testing Remarketing and AdWords

Search Engine Optimization and Marketing

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    A Hardback by Subhankar Das

    £105.00

    Includes FREE delivery

    Order before 4pm on Monday for delivery by Fri 4 Dec 2026.

    15 in stock

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      Book details

      Publisher Taylor & Francis
      Published 25 January 2021
      ISBN-13 9780367278786
      978-0367278786
      ISBN-10 0367278782
      Also in:
      Databases and the Web

      Description

      Book Synopsis

      Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences.

      The book offers comprehensive coverage of essential topics, including:


        The concept of SEM and SEO


        The mechanism of crawler program concepts of keywords


        Keyword generation tools


        Page ranking mechanism and indexing


        Concepts of title, meta, alt tags


        Concepts of PPC/PPM/CTR


        SEO/SEM strategies


        Anchor text and setting up


       

      Table of Contents

      1. Introduction to CMS, SEO, SEM, and Attribution Modeling

      2. Website Basics and Development.

      3. On-Page Optimization

      4. Link Building and Setup

      5. Concept of Off-Page SEO

      6. Search Engine Algorithm and Search Engine Marketing

      7. Multivariate Testing Remarketing and AdWords

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