Description

Book Synopsis
As television emerged as a major cultural and economic force, many imagined that the medium would enhance civic education for topics like science. This title examines the content of shows and explores audience and advertiser responses, the role of news in engaging the public in science, and the making of scientific celebrities.

Trade Review
"What many scholars attempt to do, Marcel Chotkowski LaFollette accomplishes. Picking up where Science on the Air left off, Science on American Television explores the peculiar relationship between broadcast television and popular science education, and its history of false starts, wrong turns, and cultural touchstones." (Matthew H. Hersch, University of Pennsylvania)"

Science on American Television

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    A Hardback by Marcel Chotkowski LaFollette

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      View other formats and editions of Science on American Television by Marcel Chotkowski LaFollette

      Publisher: The University of Chicago Press
      Publication Date: Publication Date: 12/21/2012 12:00:00 AM
      ISBN13: 9780226921990, 978-0226921990
      ISBN10: 0226921999
      Also in:
      Television

      Description

      Book Synopsis
      As television emerged as a major cultural and economic force, many imagined that the medium would enhance civic education for topics like science. This title examines the content of shows and explores audience and advertiser responses, the role of news in engaging the public in science, and the making of scientific celebrities.

      Trade Review
      "What many scholars attempt to do, Marcel Chotkowski LaFollette accomplishes. Picking up where Science on the Air left off, Science on American Television explores the peculiar relationship between broadcast television and popular science education, and its history of false starts, wrong turns, and cultural touchstones." (Matthew H. Hersch, University of Pennsylvania)"

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