Description

Properly researched and intelligently deployed, scenario planning is today’s most powerful tool for understanding and preparing for an uncertain future. Yet it remains a niche approach, poorly understood by leaders at large. To bring it into the strategy mainstream, leaders need advice on how to turn concepts (scenarios) into actions (strategy).

Scenarios for Success delivers a unique and coherent account of the state of the scenario planning art. It is aimed particularly at those trying to implement its findings. Striking a balance between theory and practice, the contributors show how and why the core techniques of scenario thinking have endured and are still valuable, while bringing new tools and processes that keep scenario planning in touch with modern realities.

Scenarios for Success: Turning Insights in to Action

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£37.99

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Hardback by Bill Sharpe , Kees van der Heijden

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Short Description:

Properly researched and intelligently deployed, scenario planning is today’s most powerful tool for understanding and preparing for an uncertain future.... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 12/10/2007
    ISBN13: 9780470512982, 978-0470512982
    ISBN10: 0470512989

    Number of Pages: 440

    Non Fiction , Business, Finance & Law

    Description

    Properly researched and intelligently deployed, scenario planning is today’s most powerful tool for understanding and preparing for an uncertain future. Yet it remains a niche approach, poorly understood by leaders at large. To bring it into the strategy mainstream, leaders need advice on how to turn concepts (scenarios) into actions (strategy).

    Scenarios for Success delivers a unique and coherent account of the state of the scenario planning art. It is aimed particularly at those trying to implement its findings. Striking a balance between theory and practice, the contributors show how and why the core techniques of scenario thinking have endured and are still valuable, while bringing new tools and processes that keep scenario planning in touch with modern realities.

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