Description
Book SynopsisEight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the scenario planning field. Now, Kees van der Heijden brings his bestseller up to date, following up on the original case studies and adding significant new material.
Trade Review“…all important subjects for the modern manager are covered in 5 parts…” (Business Books – web)
Table of ContentsPreface ix
Part One: The Context 1
1. 1965 to 1990: Five Discoveries at Shell 3
2. Introduction to Scenario-based Planning 11
3. Three Competing Paradigms in Strategic Management 21
Part Two: The Principles of Scenario-based Planning 51
4. Strategising 53
5. The Business Idea of an Organisation 63
6. The Uncertain Environment 91
7. Scenario Analysis 113
8. Scenarios and the Strategic Conversation 131
Part Three: The Practice of Scenario-based Planning 153
9. The Practitioner’s Art 155
10. Articulation of the Business Idea 193
11. Competitive Positioning 209
12. Scenario Development 219
13. Option Planning 273
Part Four: Institutionalising Scenario-based Planning 289
14. The Management of Change 291
15. Planning Process 299
16. The Informal Strategic Conversation 323
Conclusion 343
References 347
Index 351
