Description

Book Synopsis
Shines a spotlight on the fashion and beauty cultures that undergird fandoms, considering the retailers, branded products, and fan-made objects that serve as forms of identity expression. This collection is invested in the subcultural and mainstream expression of style and in the spaces where the two intersect.

Table of Contents
  • List of Figures.
  • Acknowledgments
  • Introduction: “Fandom, But Make It Fashion”.
  • Elizabeth Affuso and Suzanne Scott
  • PART I: Histories of Sartorial Fandom
  • 1. “Hollywood Fashions for Everygirl’s Wardrobe!”: Stealth-cosplay and 1930s Photoplay
  • Kate Fortmueller
  • 2. “Anorak City”: Indie Pop’s Resistance through Regression
  • Elodie A. Roy
  • 3. Five Little Victorian Londons
  • Samantha Close (DePaul University)
  • PART II: Sartorial Fandom as Business, Lifestyle, and Brand
  • 4. Fanning The Flames of Fan Lifestyles at Hot Topic
  • Avi Santo (Old Dominion University)
  • 5. Flying Under the Radar: Culture and Community in the Unlicensed Geek Fashion Industry
  • Lauren Boumaroun
  • 6. Droids on the Runway: Fandom, Business and Transmedia in Star Wars Luxury Fashion
  • Nicolle Lamerichs
  • 7. “I AM NOT IN A CULT”: Poppy and the Gendered Implications of Ironic Beauty Fan Cult(ure)
  • Paxton C. Haven
  • 8. In the Navy: Savage X Fenty’s Fandorsement Work
  • Alyxandra Vesey
  • PART III: Fans of Fashion + Fashion as Fan Expression
  • 9. Drop Culture: Masculinity, Fashion Performance, and Collecting in Hypebeast Brand Communities
  • Elizabeth Affuso
  • 10. This is my (floral) design: Flower Crowns, Fannibals, and Fan/Producer Permeability
  • EJ Nielsen and Lori Morimoto
  • 11. From Muggle to Mrs.: The Harry Potter Bachelorette Party and ‘Crafting’ Femininity on Etsy
  • Jacqueline E. Johnson
  • 12. Retcon: Revisiting Cosplay Studies
  • A. Luxx Mishou
  • PART IV: Fashioning Fan Bodies
  • 13. DisneyBounding and Beyond: Fandom, Cosplay, and Embodiment in Themed Spaces
  • Rebecca Williams
  • 14. Wigs, Corsets, Cosmetic, and Instagram: The Prosthetics of Crossplay
  • Minka Stoyanova
  • 15. “MODEL TRIES CRAZY IU KPOP DIET”: Embodied K-Pop Fandoms and Fashionable Diets on YouTube
  • Anthony Tran
  • 16. Underwear That’s Fun to Wear: Theorizing Fan Lingerie
  • Suzanne Scott
  • Contributors

Sartorial Fandom

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    RRP £24.95 – you save £1.25 (5%)

    Order before 4pm tomorrow for delivery by Mon 22 Jun 2026.

    A Paperback by Suzanne Scott


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      Publisher: The University of Michigan Press
      Publication Date: 4/30/2023 12:00:00 AM
      ISBN13: 9780472056040, 978-0472056040
      ISBN10: 0472056042

      Description

      Book Synopsis
      Shines a spotlight on the fashion and beauty cultures that undergird fandoms, considering the retailers, branded products, and fan-made objects that serve as forms of identity expression. This collection is invested in the subcultural and mainstream expression of style and in the spaces where the two intersect.

      Table of Contents
      • List of Figures.
      • Acknowledgments
      • Introduction: “Fandom, But Make It Fashion”.
      • Elizabeth Affuso and Suzanne Scott
      • PART I: Histories of Sartorial Fandom
      • 1. “Hollywood Fashions for Everygirl’s Wardrobe!”: Stealth-cosplay and 1930s Photoplay
      • Kate Fortmueller
      • 2. “Anorak City”: Indie Pop’s Resistance through Regression
      • Elodie A. Roy
      • 3. Five Little Victorian Londons
      • Samantha Close (DePaul University)
      • PART II: Sartorial Fandom as Business, Lifestyle, and Brand
      • 4. Fanning The Flames of Fan Lifestyles at Hot Topic
      • Avi Santo (Old Dominion University)
      • 5. Flying Under the Radar: Culture and Community in the Unlicensed Geek Fashion Industry
      • Lauren Boumaroun
      • 6. Droids on the Runway: Fandom, Business and Transmedia in Star Wars Luxury Fashion
      • Nicolle Lamerichs
      • 7. “I AM NOT IN A CULT”: Poppy and the Gendered Implications of Ironic Beauty Fan Cult(ure)
      • Paxton C. Haven
      • 8. In the Navy: Savage X Fenty’s Fandorsement Work
      • Alyxandra Vesey
      • PART III: Fans of Fashion + Fashion as Fan Expression
      • 9. Drop Culture: Masculinity, Fashion Performance, and Collecting in Hypebeast Brand Communities
      • Elizabeth Affuso
      • 10. This is my (floral) design: Flower Crowns, Fannibals, and Fan/Producer Permeability
      • EJ Nielsen and Lori Morimoto
      • 11. From Muggle to Mrs.: The Harry Potter Bachelorette Party and ‘Crafting’ Femininity on Etsy
      • Jacqueline E. Johnson
      • 12. Retcon: Revisiting Cosplay Studies
      • A. Luxx Mishou
      • PART IV: Fashioning Fan Bodies
      • 13. DisneyBounding and Beyond: Fandom, Cosplay, and Embodiment in Themed Spaces
      • Rebecca Williams
      • 14. Wigs, Corsets, Cosmetic, and Instagram: The Prosthetics of Crossplay
      • Minka Stoyanova
      • 15. “MODEL TRIES CRAZY IU KPOP DIET”: Embodied K-Pop Fandoms and Fashionable Diets on YouTube
      • Anthony Tran
      • 16. Underwear That’s Fun to Wear: Theorizing Fan Lingerie
      • Suzanne Scott
      • Contributors

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