Description

Book Synopsis
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.

Table of Contents
Introduction to ExpressExec.

Introduction.

What is Sales?

Evolution of Sales.

The E-Dimension.

The Global Dimension.

The State of the Art.

In Practice - Sales Success Stories.

Key Concepts and Thinkers.

Resources.

Ten Steps to Making Sales Work.

Frequently Asked Questions.

Index.

Sales Express: Sales 12.1

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    A Paperback / softback by Leo Gough

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      View other formats and editions of Sales Express: Sales 12.1 by Leo Gough

      Publisher: John Wiley and Sons Ltd
      Publication Date: 26/02/2003
      ISBN13: 9781841124544, 978-1841124544
      ISBN10: 1841124540
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.

      Table of Contents
      Introduction to ExpressExec.

      Introduction.

      What is Sales?

      Evolution of Sales.

      The E-Dimension.

      The Global Dimension.

      The State of the Art.

      In Practice - Sales Success Stories.

      Key Concepts and Thinkers.

      Resources.

      Ten Steps to Making Sales Work.

      Frequently Asked Questions.

      Index.

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