Description
Book SynopsisBetween the two world wars, the retail world experienced tremendous changes. New forms of competition, expanded networks of communication and transportation, and the proliferation of manufactured goods posed challenges to department store and small shopkeeper alike.In
Trade Review“Sales and Celebrations enriches and complicates the picture of consumer culture… and makes a persuasive argument for the persistent power of the local.”
“In vivid prose, the author evokes the glamour of early department stores in Buffalo and Rochester whose innovative lighting and communication systems made them models of modernity, while marketing strategies remained finely attuned to the needs of the local community.” * Histoire Sociale *
