Description

Book Synopsis
Written for political candidates, this is the one book every politician needs to navigate the treacherous waters of modern political campaigning. Providing practical insights and vote-winning tips, this book is an invaluable resource for candidates -- newcomers, challengers and experienced incumbents alike -- pursuing a political career at any level. As campaigns have become more expensive, sophisticated, and competitive, today's candidates need a clear understanding of the challenges they will face -- as well as the tools and techniques available to them. Put together in one place for the first time, assembling a winning campaign, from big picture items to the smallest details. The book has been written by a leading expert on political campaigning with a broad blend of experience.

Running for Office: The Strategies, Techniques

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    A Hardback by Ronald A. Faucheux

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      Publisher: Rowman & Littlefield
      Publication Date: 22/07/2002
      ISBN13: 9781590770108, 978-1590770108
      ISBN10: 1590770102

      Description

      Book Synopsis
      Written for political candidates, this is the one book every politician needs to navigate the treacherous waters of modern political campaigning. Providing practical insights and vote-winning tips, this book is an invaluable resource for candidates -- newcomers, challengers and experienced incumbents alike -- pursuing a political career at any level. As campaigns have become more expensive, sophisticated, and competitive, today's candidates need a clear understanding of the challenges they will face -- as well as the tools and techniques available to them. Put together in one place for the first time, assembling a winning campaign, from big picture items to the smallest details. The book has been written by a leading expert on political campaigning with a broad blend of experience.

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