Description

Book Synopsis
Examines television’s rural comedy boom in the 1960s and the political, social, and economic factors that made these shows a perfect fit for CBS. With discussions of The Andy Griffith Show, The Beverly Hillbillies, and others, Sara Eskridge reveals how the southern image was used to both entertain and reassure Americans in the ‘60s.

Trade Review
A well-researched and insightful book. It's broadcast history that illuminates American history."" - Mary Ann Watson, author of Defining Visions: Television and the American Experience in the20th Century

""Rube Tube is a lucid, well-argued account of CBS's programming strategies in the early days of television. The author provides context for understanding the choices and motivations behind programs that have become part of our shared cultural experience."" - Joanna Morreale, editor of Critiquing the Sitcom:A Reader

Rube Tube

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    £54.10

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    Order before 4pm today for delivery by Wed 19 Aug 2026.

    A Hardback by Sara K. Eskridge

    10 in stock

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      Publisher: University of Missouri Press
      Publication Date: Publication Date: 12/30/2018 12:00:00 AM
      ISBN13: 9780826221650, 978-0826221650
      ISBN10: 0826221653
      Also in:
      Television

      Description

      Book Synopsis
      Examines television’s rural comedy boom in the 1960s and the political, social, and economic factors that made these shows a perfect fit for CBS. With discussions of The Andy Griffith Show, The Beverly Hillbillies, and others, Sara Eskridge reveals how the southern image was used to both entertain and reassure Americans in the ‘60s.

      Trade Review
      A well-researched and insightful book. It's broadcast history that illuminates American history."" - Mary Ann Watson, author of Defining Visions: Television and the American Experience in the20th Century

      ""Rube Tube is a lucid, well-argued account of CBS's programming strategies in the early days of television. The author provides context for understanding the choices and motivations behind programs that have become part of our shared cultural experience."" - Joanna Morreale, editor of Critiquing the Sitcom:A Reader

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