Description
Book SynopsisExamines television’s rural comedy boom in the 1960s and the political, social, and economic factors that made these shows a perfect fit for CBS. With discussions of The Andy Griffith Show, The Beverly Hillbillies, and others, Sara Eskridge reveals how the southern image was used to both entertain and reassure Americans in the ‘60s.
Trade ReviewA well-researched and insightful book. It's broadcast history that illuminates American history."" - Mary Ann Watson, author of
Defining Visions: Television and the American Experience in the20th Century""
Rube Tube is a lucid, well-argued account of CBS's programming strategies in the early days of television. The author provides context for understanding the choices and motivations behind programs that have become part of our shared cultural experience."" - Joanna Morreale, editor of
Critiquing the Sitcom:A Reader
