Description

Book Synopsis
Explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. This book focuses on the important role the Royal Family continues to play in many people's lives and its ongoing contribution as a pillar of iconic British culture.

Table of Contents
List of Figures and Tables Preface Acknowledgments Proclaimed English/British Monarchs:1066-Present Key Events in the British Royal Family since 1981 Introduction: The Politics and Business of Monarchy 1 * The Magnetism of the Monarchy 2 * The Roots of Royal Fever 3 * "A Head Full of Royal": Margaret Tyler's Majestic World 4 * The Face on the Tea Towels: The Global Quest for Diana 5 * Pomp and Popcorn: The British Royal Family on Stage and Screen 6 * Marketing the Monarchy 7 * Storying the Monarchy: Royal Tourism and Historic Royal Palaces 8 * Weekends in Windsor: Castles, China, and Corgis

Royal Fever

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    A Paperback / softback by Cele C. Otnes, Pauline Maclaran

    £22.50

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    RRP £25.00 – you save £2.50 (10%)

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      Book details

      Publisher University of California Press
      Published 19 October 2015
      ISBN-13 9780520273665
      978-0520273665
      ISBN-10 0520273664
      Also in:
      Social and cultural anthropology

      Description

      Book Synopsis
      Explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. This book focuses on the important role the Royal Family continues to play in many people's lives and its ongoing contribution as a pillar of iconic British culture.

      Table of Contents
      List of Figures and Tables Preface Acknowledgments Proclaimed English/British Monarchs:1066-Present Key Events in the British Royal Family since 1981 Introduction: The Politics and Business of Monarchy 1 * The Magnetism of the Monarchy 2 * The Roots of Royal Fever 3 * "A Head Full of Royal": Margaret Tyler's Majestic World 4 * The Face on the Tea Towels: The Global Quest for Diana 5 * Pomp and Popcorn: The British Royal Family on Stage and Screen 6 * Marketing the Monarchy 7 * Storying the Monarchy: Royal Tourism and Historic Royal Palaces 8 * Weekends in Windsor: Castles, China, and Corgis

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