Description

Book Synopsis

Romance continues to stand as the most profitable literary genre and the second most read book category. The developments reshaping the conventions and marketing practices of popular fiction, both inside and beyond the books themselves, have affected the romance genre in specific ways that demand critical attention. This book brings together a collection of twelve chapters on postmillennial developments in contemporary popular romance fiction produced in different countries in order to prove how the genre, which has always been sensitive to customer demands and market trends, has continued to evolve accordingly. The chapters focus on how traditional formulae are being reshaped and adapted to meet readers’ expectations and market demands within this thriving transnational industry.



Table of Contents

Introduction

Romance and Its Intertextual Fabric

Readers and the Market Always at heart

Loving and Rebranding the Exotic

New Political and Genre Twists

Romantic Escapes: Post-Millennial Trends in

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    RRP £53.40 – you save £5.34 (10%)

    Order before 4pm today for delivery by Thu 25 Jun 2026.

    A Paperback / softback by Irene Pérez Fernández, Carmen Pérez Ríu

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      View other formats and editions of Romantic Escapes: Post-Millennial Trends in by Irene Pérez Fernández

      Publisher: Peter Lang AG, Internationaler Verlag der Wissenschaften
      Publication Date: 14/04/2021
      ISBN13: 9783034342124, 978-3034342124
      ISBN10: 3034342128

      Description

      Book Synopsis

      Romance continues to stand as the most profitable literary genre and the second most read book category. The developments reshaping the conventions and marketing practices of popular fiction, both inside and beyond the books themselves, have affected the romance genre in specific ways that demand critical attention. This book brings together a collection of twelve chapters on postmillennial developments in contemporary popular romance fiction produced in different countries in order to prove how the genre, which has always been sensitive to customer demands and market trends, has continued to evolve accordingly. The chapters focus on how traditional formulae are being reshaped and adapted to meet readers’ expectations and market demands within this thriving transnational industry.



      Table of Contents

      Introduction

      Romance and Its Intertextual Fabric

      Readers and the Market Always at heart

      Loving and Rebranding the Exotic

      New Political and Genre Twists

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