Description
Book SynopsisHow to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study.
Larry Weber, Founder and chairman of W2 Group, Formerly of Weber Shandwick
We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 c
Table of Contents
Foreword.
Preface.
Acknowledgments.
Introduction.
SECTION 1—Getting Started with Social Media ROI.
Chapter 1—Getting Started with Social Media ROI.
Chapter 2—Social Media Motivations and Behaviors.
SECTION 2—The Media Engagement Framework.
Chapter 3—Introduction to the Media Engagement Framework.
Chapter 4—Influencer Persona in the Media Engagement Framework.
Chapter 5—Consumer Persona in the Media Engagement Framework.
Chapter 6—Individual Persona in the Media Engagement Framework.
Chapter 7—The Competitive Set—Vying for Attention.
Chapter 8—The Brand Image.
Chapter 9— Search–Being Found in Social Media.
SECTION 3—Practical Applications of Social Media ROI.
Chapter 10—Putting Values to the "R" and "I" of ROI in Social Media.
Chapter 11—Eight-Step Process to Measuring Social Marketing Strategy and ROI.
Chapter 12—Social Media Metrics Tools Providers.
SECTION 4—Where Does Social Media Go from Here?
Chapter 13—The Future of Social Media and ROI.
Afterword.
Appendix.
Bibliography.
Index.
