Description
Book SynopsisA practical guide to getting personal investing right Somewhere along the way, something has gone very wrong with the way individuals save and invest. Too often, households are drawn in by promotional suggestions masquerading as impartial investment advice. Consumers get saddled with more risk than they realize. Authors Zvi Bodie and Rachelle Taqqu understand the dilemma that today''s investors face, and with Risk Less and Prosper they will help you find your financial footing.
Written in an accessible style, this practical guide skillfully explains why personal investing is all about youyour goals, your values and your career path. It shows how to understand investment risk and choose the particular blend of risk and safety that is right for you. And it lays out several simple yet powerful ways for small investors to cast a reliable safety net to achieve their financial goals and truly prosper. Coauthors Bodie and Taqqu challenge the myth that all investments
Trade Review
"Bodie and Taqqu have staked out important ground in terms of reconsidering the basic paradigm for long-term saving and investing and presenting a new approach in an engaging and thoughtful manner." (Portfolio.com, February 2012)
"...a good read for those of you who are skeptical of investing in today's stock market. But it is a must-read for those of you who actually think that you know what you are doing." (Huffington Post, January 2012)
Table of ContentsForeword ix
Preface xv
Acknowledgments xxv
Part I All About You 1
Chapter 1 Changing the Game 3
Chapter 2 Picturing Your Destination 17
Chapter 3 Paying Up 31
Part II Risk Matters 47
Chapter 4 The Mismeasure of Risk 49
Chapter 5 The Allure of Hope 65
Chapter 6 Your Personal Risk Profile 85
Part III Building Blocks 99
Chapter 7 Finding the Safe Investment Zone 101
Chapter 8 The Art of Matchmaking 125
Chapter 9 Investing Safely for Education 139
Chapter 10 Choosing Risky Investments 147
Chapter 11 How to Choose an Advisor 167
Epilogue 175
Notes 181
About the Authors 189
Index 191
