Description

We are all risk takers.

In life and in business, human attitudes towards risk are terrifyingly irrational. We hugely over-estimate short-term risks (standing near a cliff edge, or selling to someone who may not be credit worthy) but we under-estimate long-term risks (smoking, or acquiring a large company).

This book seeks to understand risk from the human perspective. Why do we decide the things that we do, and how can we do it differently or better? This book should be required reading not just for students of business or economics, but for anyone faced with making important decisions.

Risk: All That Matters

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£9.37

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Paperback / softback by Sue Stockdale , Clive Steeper

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Short Description:

We are all risk takers.In life and in business, human attitudes towards risk are terrifyingly irrational. We hugely over-estimate short-term... Read more

    Publisher: John Murray Press
    Publication Date: 26/02/2015
    ISBN13: 9781473602472, 978-1473602472
    ISBN10: 1473602475

    Number of Pages: 160

    Non Fiction , Dictionaries, Reference & Language

    Description

    We are all risk takers.

    In life and in business, human attitudes towards risk are terrifyingly irrational. We hugely over-estimate short-term risks (standing near a cliff edge, or selling to someone who may not be credit worthy) but we under-estimate long-term risks (smoking, or acquiring a large company).

    This book seeks to understand risk from the human perspective. Why do we decide the things that we do, and how can we do it differently or better? This book should be required reading not just for students of business or economics, but for anyone faced with making important decisions.

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