Description

Book Synopsis
Dayal introduces Cognitive Branding, a new approach using behavioral science to market brands successfully. He has worked with top brands like Kraft and Mastercard, decoding the brain's connections to drive consumer purchases.

Right between the ears

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    Order before 4pm tomorrow for delivery by Tue 14 Jul 2026.

    A Hardback by Sandeep Dayal

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      Publisher: Penguin Putnam Inc
      Publication Date: Publication Date: 01/02/2021
      ISBN13: 9780670094929, 978-0670094929
      ISBN10: 670094927
      Also in:
      Economics

      Description

      Book Synopsis
      Dayal introduces Cognitive Branding, a new approach using behavioral science to market brands successfully. He has worked with top brands like Kraft and Mastercard, decoding the brain's connections to drive consumer purchases.

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