Description
Book SynopsisExamines motion pictures produced or sponsored by Ford Motor Company from a rhetorical perspective, demonstrating how the films reveal a long-term rhetorical project that has helped embed corporations into many of the social systems guiding societies today.
Trade Review“This book does important work by advancing a theory of how society may be organized around terms, values, images, and ways of thinking promulgated by corporations. It makes a valuable contribution to communication and rhetorical theory, to film studies, and even to economics.”
—Barry Brummett,author of Rhetoric of Machine Aesthetics
“This book brings together a set of literatures that, taken together in service of the case study at hand, offer a fascinating perspective on the relationship between rhetoric, film, corporatization, and hegemony. The central concept—incorporational rhetoric—will undoubtedly be useful to a wide range of scholars studying consumerism and commercial discourse, and rhetoric writ large.”
—Christine Harold,author of OurSpace: Resisting the Corporate Control of Culture
Table of ContentsList of Figures
Acknowledgements
Introduction
Chapter One: Spreading the Industrial Aesthetic in Ford’s Education Films
Chapter Two: Ford’s Montage Films and the Formation of a “Rhetorical Economy”
Chapter Three: Ford’s Cinematic Production of Economic Space
Chapter Four: Spectacle and Spectatorship in Ford’s World’s Fair Films
Chapter Five: War, Industrial Globalization, and the Managerial Gaze
Conclusion
Notes
Bibliography
Index
