Description

Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly respected book series.

Review of Marketing Research

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Hardback by Naresh K. Malhotra

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Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from... Read more

    Publisher: Emerald Publishing Limited
    Publication Date: 26/06/2013
    ISBN13: 9781781907603, 978-1781907603
    ISBN10: 1781907609

    Number of Pages: 306

    Non Fiction , Business, Finance & Law

    Description

    Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly respected book series.

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