Description

Book Synopsis
Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.

Trade Review

In keeping with the spirit of this book, the authors have not sought outside endorsements.



Table of Contents
Prologue Death Knell for Traditional Marketing Over-Marketing and Brand Suicide "Wal-Marts and Ferraris" Network Buzz and Pull The New Marketing Zeitgeist The Era of Anti-Marketing Conclusions: The Big Picture

Reverse Psychology Marketing

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    £44.99

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    Order before 4pm tomorrow for delivery by Wed 5 Aug 2026.

    A Hardback by I. Sinha, T. Foscht

    15 in stock

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      Publisher: Palgrave MacMillan UK
      Publication Date: Publication Date: 11/22/2006 12:00:00 AM
      ISBN13: 9780230507548, 978-0230507548
      ISBN10: 0230507549
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.

      Trade Review

      In keeping with the spirit of this book, the authors have not sought outside endorsements.



      Table of Contents
      Prologue Death Knell for Traditional Marketing Over-Marketing and Brand Suicide "Wal-Marts and Ferraris" Network Buzz and Pull The New Marketing Zeitgeist The Era of Anti-Marketing Conclusions: The Big Picture

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