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Book Synopsis
This book places revenue management at the forefront of management accounting with cost management and performance measurement in supporting roles. Revenue management introduces new ideas such as yield management, while uniting previously disparate subjects such as project management, capacity costing, and the theory of constraints. Methods of pricing and their associated strategies are included as well as techniques for segmenting consumer markets.

Revenue Management for Service Organizations

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    A Paperback by Paul Rouse

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      Publisher: McGraw-Hill Education
      Publication Date: 16/03/2011
      ISBN13: 9781606491478, 978-1606491478
      ISBN10:
      Also in:
      Finance and accounting

      Description

      Book Synopsis
      This book places revenue management at the forefront of management accounting with cost management and performance measurement in supporting roles. Revenue management introduces new ideas such as yield management, while uniting previously disparate subjects such as project management, capacity costing, and the theory of constraints. Methods of pricing and their associated strategies are included as well as techniques for segmenting consumer markets.

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