Description

Book Synopsis
This book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. Revenue Management discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints.

While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations.

The second edition reorganizes the presentation of the subject, adds many new examples, and concludes with a chapter on emerging issues.

Revenue Management: A Path to Increased Profits

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    Order before 4pm today for delivery by Wed 24 Jun 2026.

    A Paperback / softback by Ronald J. Huefner


      View other formats and editions of Revenue Management: A Path to Increased Profits by Ronald J. Huefner

      Publisher: Business Expert Press
      Publication Date: 30/05/2015
      ISBN13: 9781631570933, 978-1631570933
      ISBN10: 1631570935
      Also in:
      Management accounting and auditing

      Description

      Book Synopsis
      This book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. Revenue Management discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints.

      While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations.

      The second edition reorganizes the presentation of the subject, adds many new examples, and concludes with a chapter on emerging issues.

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