Description

Book Synopsis

Chapter 1: A Holistic Model of Retail Marketing and Communications.- Chapter 2: Understanding Retail Consumers.- Chapter 3: Understanding Consumer Behaviors.- Chapter 4: Artificial Intelligence Applications.- Chapter 5: Privacy and Data Sharing.- Chapter 6: Manufacturer Relationships and Brands.- Chapter 7: External Influences on In-Store Shopping.- Chapter  8: In-Store Influences on Shopping.- Chapter 9: Digital Environment and Online Shopping.- Chapter 10: Customer Store Loyalty and Membership Clubs.- Chapter 11: Environmental Factors in Retailing.- Chapter 12: Requirements for Success.

Rethinking Retail

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    A Hardback by Martin Block

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      Publisher: Palgrave Macmillan
      Publication Date: Publication Date: 8/10/2025
      ISBN13: 9783031863455, 978-3031863455
      ISBN10: 3031863453

      Description

      Book Synopsis

      Chapter 1: A Holistic Model of Retail Marketing and Communications.- Chapter 2: Understanding Retail Consumers.- Chapter 3: Understanding Consumer Behaviors.- Chapter 4: Artificial Intelligence Applications.- Chapter 5: Privacy and Data Sharing.- Chapter 6: Manufacturer Relationships and Brands.- Chapter 7: External Influences on In-Store Shopping.- Chapter  8: In-Store Influences on Shopping.- Chapter 9: Digital Environment and Online Shopping.- Chapter 10: Customer Store Loyalty and Membership Clubs.- Chapter 11: Environmental Factors in Retailing.- Chapter 12: Requirements for Success.

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