Description
Book SynopsisFrom the million-copy-bestselling author of Execution
'Ingenious . . . An insightful and practical guide for leaders and practitioners at every level.' Forbes
Welcome to the age of big tech. The old rules no longer apply.
How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game.
Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six rules that the digital giants use to stay ahead: from their emphasis on creating corporate 'ecosystems', to the way they approach team organisation and moneymaking. And he outlines how to use these rules to transform your business, starting today.
'One of the world's preeminent counselors to CEOs.' Harvard Business Review
'The most influential consultant alive.' Fortune
Trade ReviewWinning in the digital age is actually less about how you use technology than about how you use your brain. Ram Charan understands this better than most, and he turns conventional principles on their head with this
ingenious reframing of competitive advantage . . . An insightful and practical guide for leaders and practitioners at every level. * Forbes *
I like this summary of the competitive reality . . . Relates
a wealth of current experience from global clients. * Inc. *
