Description

Book Synopsis

1 Introducing the Debate on Ethics and Effectiveness in Advertising.- Part 1: Ethics.- 2 Societal Consequences of Data-driven Advertising .- 3 Racism and Ijime in Japan’s Advertising: The Ethnic Alienation of Hafu and Zainichi  Korean Minorities in Japan.- 4 The Climate Impact of Misinformation, Disinformation, and Greenwashing in Advertising.- 5 Virtual Currency and Real Influence: Celebrities and Crypto Campaigns- 6 Tolerable Humor: To What Extent Do Free Speech Laws Allow for Irony and Sarcasm in Ads?.- 7 Do the Ends Justify the Means? Not According to Donors: An Analysis of Manipulation in Charitable Marketing.- 8 Animal Intelligence: A Second I in Advertising?.- Part 2: Effectiveness.- 9 Virtual vs Human: Comparing Persuasive Factors in Influencer Marketing Campaigns.- 10 The Rhetoric of the Shadow Text.- 11 Virtual Persuasion: The Power and Risk of VR in Modern Advertising.- 12 Evolution of Ideals: Body Image Portrayals and Implications.- 13 The Riddle of Effectiveness and Ethics of Comparative Advertising.- 14 SAAB Vehicles in Movies: From a Stylish Must-have to a Cult Brand Product.

Rethinking Advertising

    Product form

    £142.49

    Includes FREE delivery

    RRP £149.99 – you save £7.50 (5%)

    Order before 4pm tomorrow for delivery by Mon 22 Jun 2026.

    A Hardback by Kathleen Vandenberg

    3 in stock


      View other formats and editions of Rethinking Advertising by Kathleen Vandenberg

      Publisher: Palgrave Macmillan
      Publication Date: 7/21/2025
      ISBN13: 9783031865350, 978-3031865350
      ISBN10: 3031865359
      Also in:
      Sales and marketing

      Description

      Book Synopsis

      1 Introducing the Debate on Ethics and Effectiveness in Advertising.- Part 1: Ethics.- 2 Societal Consequences of Data-driven Advertising .- 3 Racism and Ijime in Japan’s Advertising: The Ethnic Alienation of Hafu and Zainichi  Korean Minorities in Japan.- 4 The Climate Impact of Misinformation, Disinformation, and Greenwashing in Advertising.- 5 Virtual Currency and Real Influence: Celebrities and Crypto Campaigns- 6 Tolerable Humor: To What Extent Do Free Speech Laws Allow for Irony and Sarcasm in Ads?.- 7 Do the Ends Justify the Means? Not According to Donors: An Analysis of Manipulation in Charitable Marketing.- 8 Animal Intelligence: A Second I in Advertising?.- Part 2: Effectiveness.- 9 Virtual vs Human: Comparing Persuasive Factors in Influencer Marketing Campaigns.- 10 The Rhetoric of the Shadow Text.- 11 Virtual Persuasion: The Power and Risk of VR in Modern Advertising.- 12 Evolution of Ideals: Body Image Portrayals and Implications.- 13 The Riddle of Effectiveness and Ethics of Comparative Advertising.- 14 SAAB Vehicles in Movies: From a Stylish Must-have to a Cult Brand Product.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account