Description

Book Synopsis
States that there is always room for a solid, well-run local store or regional chain with excellent service and or an interesting market niche. This title shows students how to be that merchant.

Table of Contents
Preface.

Chapter 1: The Basics of Retailing.

Chapter 2: Branding Your Business.

Chapter 3: Retail Location and Design.

Chapter 4: Business Planning and Structure.

Chapter 5: Creating Internal Systems.

Chapter 6: Buying and Displaying Merchandise.

Chapter 7: Hiring, Managing, and Legal Responsibilities.

Chapter 8: Advertising.

Chapter 9: Making the Sales.

Chapter 10: Money Matters.

Chapter 11: Retailing for the Global Marketplace.

Glossary.

Index.

Retailing in the 21st Century

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    A Paperback / softback by Chris Thomas, Rick Segel

    £134.95

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    RRP £149.95 – you save £15.00 (10%)

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      Book details

      Publisher John Wiley & Sons Inc
      Published 10 August 2005
      ISBN-13 9780471723202
      978-0471723202
      ISBN-10 0471723207

      Description

      Book Synopsis
      States that there is always room for a solid, well-run local store or regional chain with excellent service and or an interesting market niche. This title shows students how to be that merchant.

      Table of Contents
      Preface.

      Chapter 1: The Basics of Retailing.

      Chapter 2: Branding Your Business.

      Chapter 3: Retail Location and Design.

      Chapter 4: Business Planning and Structure.

      Chapter 5: Creating Internal Systems.

      Chapter 6: Buying and Displaying Merchandise.

      Chapter 7: Hiring, Managing, and Legal Responsibilities.

      Chapter 8: Advertising.

      Chapter 9: Making the Sales.

      Chapter 10: Money Matters.

      Chapter 11: Retailing for the Global Marketplace.

      Glossary.

      Index.

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