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Book Synopsis
In this book the author explores the various meanings assigned to goods sold retail from 1550 to 1820 and how their labels were understood. The first half of the book focuses on these labels and on mercantile language more broadly; how it was used in trade and how lexicographers and others approached what, for them, were new vocabularies. In the second half, the author turns to the goods themselves, and their relationships with terms such as âluxuryâ, âchoiceâ and âloveâ; terms that were used as descriptors in marketing goods. The language of objects is a subject of ongoing interest and the study of consumables opens up new ways of looking at the everyday language of the early modern period as well as the experiences of trade and consumption for both merchant and consumer.

Retailing and the Language of Goods 15501820

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    A Paperback by Nancy Cox

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      Publisher: Taylor & Francis
      Publication Date: 10/14/2024
      ISBN13: 9781032924861, 978-1032924861
      ISBN10: 1032924861
      Also in:
      Business, Finance & Law Economic history

      Description

      Book Synopsis
      In this book the author explores the various meanings assigned to goods sold retail from 1550 to 1820 and how their labels were understood. The first half of the book focuses on these labels and on mercantile language more broadly; how it was used in trade and how lexicographers and others approached what, for them, were new vocabularies. In the second half, the author turns to the goods themselves, and their relationships with terms such as âluxuryâ, âchoiceâ and âloveâ; terms that were used as descriptors in marketing goods. The language of objects is a subject of ongoing interest and the study of consumables opens up new ways of looking at the everyday language of the early modern period as well as the experiences of trade and consumption for both merchant and consumer.

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