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Book Synopsis

What do the Parisian chocolatier and sculptor Patrick Roger, the makers of the trendy Oslo fashion label Norwegian Rain, T-Michael and Alexander Heller have in common with the Stuttgart optician Andreas Kraft? They all believe in the magic and allure of well-designed shops. And that is not all - as entrepreneurs, they must make their shops the ambassadors of their brand, philosophy and products. This book is an exploratory tour of offbeat retail hotspots worldwide. The focus is on interesting personalities who make a relevant contribution to the topic of shop design and product presentation.

Text in English and German.

Retail Personality: authentic and successful

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A Hardback by Marc Heikaus, Stephan Demmrich, Jons Messedat

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    View other formats and editions of Retail Personality: authentic and successful by Marc Heikaus

    Publisher: AVEdition
    Publication Date: 20/04/2020
    ISBN13: 9783899863291, 978-3899863291
    ISBN10: 3899863291
    Also in:
    Architecture: interior design Retail and wholesale industries

    Description

    Book Synopsis

    What do the Parisian chocolatier and sculptor Patrick Roger, the makers of the trendy Oslo fashion label Norwegian Rain, T-Michael and Alexander Heller have in common with the Stuttgart optician Andreas Kraft? They all believe in the magic and allure of well-designed shops. And that is not all - as entrepreneurs, they must make their shops the ambassadors of their brand, philosophy and products. This book is an exploratory tour of offbeat retail hotspots worldwide. The focus is on interesting personalities who make a relevant contribution to the topic of shop design and product presentation.

    Text in English and German.

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