Description

Book Synopsis

What do the Parisian chocolatier and sculptor Patrick Roger, the makers of the trendy Oslo fashion label Norwegian Rain, T-Michael and Alexander Heller have in common with the Stuttgart optician Andreas Kraft? They all believe in the magic and allure of well-designed shops. And that is not all - as entrepreneurs, they must make their shops the ambassadors of their brand, philosophy and products. This book is an exploratory tour of offbeat retail hotspots worldwide. The focus is on interesting personalities who make a relevant contribution to the topic of shop design and product presentation.

Text in English and German.

Retail Personality: authentic and successful

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    A Hardback by Marc Heikaus, Stephan Demmrich, Jons Messedat

    £47.25

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      Book details

      Publisher AVEdition
      Published 20 April 2020
      ISBN-13 9783899863291
      978-3899863291
      ISBN-10 3899863291

      Description

      Book Synopsis

      What do the Parisian chocolatier and sculptor Patrick Roger, the makers of the trendy Oslo fashion label Norwegian Rain, T-Michael and Alexander Heller have in common with the Stuttgart optician Andreas Kraft? They all believe in the magic and allure of well-designed shops. And that is not all - as entrepreneurs, they must make their shops the ambassadors of their brand, philosophy and products. This book is an exploratory tour of offbeat retail hotspots worldwide. The focus is on interesting personalities who make a relevant contribution to the topic of shop design and product presentation.

      Text in English and German.

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