Description

Book Synopsis


Table of Contents

1. An Introduction to Retailing

2. Building and Sustaining Relationships in Retailing

3. Strategic Planning in Retailing

4. Retail Institutions by Ownership

5. Retail Institutions by Store-Based Strategy Mix

6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

7. Identifying and Understanding Consumers

8. Information Gathering and Processing in Retailing

9. Trading-Area Analysis

10. Site Selection

11. Retail Organization and Human Resource Management

12. Operations Management: Financial Dimensions

13. Operations Management: Operational Dimensions

14. Developing Merchandise Plans

15. Implementing Merchandise Plans

16. Financial Merchandise Management

17. Pricing in Retailing

18. Establishing and Maintaining a Retail Image

19. Promotional Strategy

20. Integrating and Controlling the Retail Strategy


Appendix: Careers in Retailing

Retail Management Global Edition

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    A Paperback by Barry R. Berman, Joel Evans, Patrali Chatterjee

    £78.99

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    Order before 4pm today for delivery by Tue 25 Aug 2026.

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      Book details

      Publisher Pearson Education
      Published 10 May 2017
      ISBN-13 9781292214672
      978-1292214672
      ISBN-10 1292214678
      Also in:
      Business, Finance & Law Sales and marketing

      Description

      Book Synopsis


      Table of Contents

      1. An Introduction to Retailing

      2. Building and Sustaining Relationships in Retailing

      3. Strategic Planning in Retailing

      4. Retail Institutions by Ownership

      5. Retail Institutions by Store-Based Strategy Mix

      6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

      7. Identifying and Understanding Consumers

      8. Information Gathering and Processing in Retailing

      9. Trading-Area Analysis

      10. Site Selection

      11. Retail Organization and Human Resource Management

      12. Operations Management: Financial Dimensions

      13. Operations Management: Operational Dimensions

      14. Developing Merchandise Plans

      15. Implementing Merchandise Plans

      16. Financial Merchandise Management

      17. Pricing in Retailing

      18. Establishing and Maintaining a Retail Image

      19. Promotional Strategy

      20. Integrating and Controlling the Retail Strategy


      Appendix: Careers in Retailing

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