Description
Book SynopsisThe increasing trend towards digitisation seems to be spurring on the bricks and mortar retailers. Hybrid spaces communicate with the customers as a matter of course on all levels: online, offline and on site. Beyond conventional retail formats, this has spawned surprising concepts which combine aspects from different areas of life with each other. Clever hospitality offerings, curated showrooms as well as flexible co-working and event spaces complement established retail locations. At the same time, many malls and shopping centres have seen better days and have been completely refurbished. The new standard work about the sector presents the most recent developments in worldwide retail design with articles from experts working in interdisciplinary teams and innovative reference projects. Text in English and German.
