Description
Book SynopsisFor any retailer, the acquisition of the right stock at the right price at the right time is crucial to the economic well-being of the business. This completely revised and updated book is the third title in this new series of management guides for the retail sector published in association with the British Shops and Stores Association. It covers every aspect of the all-important buying function. It is packed with case histories and performance tips and will be exceptionally valuable to everyone in the industry with some responsibility for buying. Subjects covered include: planning the budget; planning the structure of the merchandise range; developing the product and brands; sourcing and buying the product; presenting and promoting products profitably; and, improving buying performance.
Trade Review"Good buyers who can build the perfect product range for their market are always in demand... This book will make an important contribution to the better understanding of any buyer's work, making it essential reading for all executives." John Hoerner, Chief Executive, The Arcadia Group
